Race Appeal
How Candidates Invoke Race in U.S. Political Campaigns
Nonfiction, Social & Cultural Studies, Political Science, Government, Elections, Social Science
| Author: | Charlton McIlwain, Stephen M Caliendo | ISBN: | 9781439902776 |
| Publisher: | Temple University Press | Publication: | April 4, 2011 |
| Imprint: | Temple University Press | Language: | English |
| Author: | Charlton McIlwain, Stephen M Caliendo |
| ISBN: | 9781439902776 |
| Publisher: | Temple University Press |
| Publication: | April 4, 2011 |
| Imprint: | Temple University Press |
| Language: | English |
In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.
Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.
Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election—Race Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.
In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.
Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.
Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election—Race Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.
