Real Luxury

How Luxury Brands Can Create Value for the Long Term

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Real Luxury by M. Pinkhasov, R. Nair, Palgrave Macmillan UK
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Author: M. Pinkhasov, R. Nair ISBN: 9781137395573
Publisher: Palgrave Macmillan UK Publication: August 28, 2014
Imprint: Palgrave Macmillan Language: English
Author: M. Pinkhasov, R. Nair
ISBN: 9781137395573
Publisher: Palgrave Macmillan UK
Publication: August 28, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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