Reconnecting Marketing to Markets

Business & Finance, Marketing & Sales, International, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Reconnecting Marketing to Markets by , OUP Oxford
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9780191501449
Publisher: OUP Oxford Publication: December 9, 2010
Imprint: OUP Oxford Language: English
Author:
ISBN: 9780191501449
Publisher: OUP Oxford
Publication: December 9, 2010
Imprint: OUP Oxford
Language: English

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

More books from OUP Oxford

Cover of the book Ancient Historiography and Its Contexts by
Cover of the book Words Alone by
Cover of the book New Hart's Rules: The Handbook of Style for Writers and Editors by
Cover of the book Insurance Law for the Construction Industry by
Cover of the book Heidegger: A Very Short Introduction by
Cover of the book Circular Statistics in R by
Cover of the book Custom and Reason in Hume by
Cover of the book International Anti-Corruption Norms by
Cover of the book Privity of Contract by
Cover of the book EU Securities and Financial Markets Regulation by
Cover of the book Liberalism, Neutrality, and the Gendered Division of Labor by
Cover of the book Duchenne Muscular Dystrophy by
Cover of the book Microeconomic Theory by
Cover of the book Aristocracy and its Enemies in the Age of Revolution by
Cover of the book Life to be lived by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy