Reconnecting Marketing to Markets

Business & Finance, Marketing & Sales, International, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Reconnecting Marketing to Markets by , OUP Oxford
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9780191501449
Publisher: OUP Oxford Publication: December 9, 2010
Imprint: OUP Oxford Language: English
Author:
ISBN: 9780191501449
Publisher: OUP Oxford
Publication: December 9, 2010
Imprint: OUP Oxford
Language: English

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

More books from OUP Oxford

Cover of the book Disability and Isaiah's Suffering Servant by
Cover of the book Emotion Regulation and Psychopathology in Children and Adolescents by
Cover of the book How English Became English by
Cover of the book The Community of Advantage by
Cover of the book The New Politics of Class by
Cover of the book The Oxford Companion to Classical Literature by
Cover of the book Economic, Social, and Cultural Rights in Armed Conflict by
Cover of the book Vices of the Mind by
Cover of the book Essays in Legal Philosophy by
Cover of the book The Accountability of Armed Groups under Human Rights Law by
Cover of the book European Union Design Law by
Cover of the book The Hellenistic Age by
Cover of the book Einstein's Physics by
Cover of the book Secret Science by
Cover of the book Berkeley's Three Dialogues by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy