Redefining Innovation

Embracing the 80-80 Rule to Ignite Growth in the Biopharmaceutical Industry

Nonfiction, Health & Well Being, Medical, Reference, Administration, Business & Finance, Economics, Sustainable Development, Management & Leadership, Leadership
Cover of the book Redefining Innovation by Ruchin Kansal, Jeff Huth, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ruchin Kansal, Jeff Huth ISBN: 9780429015922
Publisher: Taylor and Francis Publication: May 11, 2018
Imprint: Productivity Press Language: English
Author: Ruchin Kansal, Jeff Huth
ISBN: 9780429015922
Publisher: Taylor and Francis
Publication: May 11, 2018
Imprint: Productivity Press
Language: English

Most people marvel at the level of innovation demonstrated by the biopharmaceutical industry in bringing new products to the market – especially in the past 20 years. However, there is a crisis looming in the industry that should be a concern to all of us who take for granted the constant pace at which new treatments, and increasingly cures, have emerged from the laboratories of current sector incumbents. In the book, we examine the evolution of the biopharmaceutical industry to understand how it became what we term a "unicorn industry" with a unique, US-centered business model that has led to multiple blockbuster products (aka, unicorns) year after year. We explore how past success has created perceived barriers to innovation diversification beyond the chemical or biological-based biopharmaceutical product, and highlight the warning signs of the industry’s decline. We define a potential pathway for transforming the industry’s business model by broadening the definition, sources, and enablers of innovation beyond the traditional biopharmaceutical product. We introduce and advocate for the 80-80 Rule - "Being 80% confident that you will only be 80% right the first time should feel normal." The 80-80 Rule is a theme that emphasizes speed and willingness to embrace uncertainty and overcome internal barriers to change. It sets the standard for redefining innovation as a platform to reignite growth of the biopharmaceutical industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Most people marvel at the level of innovation demonstrated by the biopharmaceutical industry in bringing new products to the market – especially in the past 20 years. However, there is a crisis looming in the industry that should be a concern to all of us who take for granted the constant pace at which new treatments, and increasingly cures, have emerged from the laboratories of current sector incumbents. In the book, we examine the evolution of the biopharmaceutical industry to understand how it became what we term a "unicorn industry" with a unique, US-centered business model that has led to multiple blockbuster products (aka, unicorns) year after year. We explore how past success has created perceived barriers to innovation diversification beyond the chemical or biological-based biopharmaceutical product, and highlight the warning signs of the industry’s decline. We define a potential pathway for transforming the industry’s business model by broadening the definition, sources, and enablers of innovation beyond the traditional biopharmaceutical product. We introduce and advocate for the 80-80 Rule - "Being 80% confident that you will only be 80% right the first time should feel normal." The 80-80 Rule is a theme that emphasizes speed and willingness to embrace uncertainty and overcome internal barriers to change. It sets the standard for redefining innovation as a platform to reignite growth of the biopharmaceutical industry.

More books from Taylor and Francis

Cover of the book Dance Matters Too by Ruchin Kansal, Jeff Huth
Cover of the book Making the Human Mind by Ruchin Kansal, Jeff Huth
Cover of the book Women's Rights and Religious Law by Ruchin Kansal, Jeff Huth
Cover of the book Psychology in Historical Context by Ruchin Kansal, Jeff Huth
Cover of the book Accounting Theory by Ruchin Kansal, Jeff Huth
Cover of the book Conducting Research in Online and Blended Learning Environments by Ruchin Kansal, Jeff Huth
Cover of the book Structural Analysis and the Process of Economic Development by Ruchin Kansal, Jeff Huth
Cover of the book Economic Policy and Performance in Industrial Democracies by Ruchin Kansal, Jeff Huth
Cover of the book The Urban Uncanny by Ruchin Kansal, Jeff Huth
Cover of the book Centres and Peripheries of Psychoanalysis by Ruchin Kansal, Jeff Huth
Cover of the book Managerial Planning by Ruchin Kansal, Jeff Huth
Cover of the book Bisexuality in the Lives of Men by Ruchin Kansal, Jeff Huth
Cover of the book The Mass Media and Latino Politics by Ruchin Kansal, Jeff Huth
Cover of the book Men, Addiction, and Intimacy by Ruchin Kansal, Jeff Huth
Cover of the book Women's Playwriting and the Women's Movement, 1890-1918 by Ruchin Kansal, Jeff Huth
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy