Regulating Style

Intellectual Property Law and the Business of Fashion in Guatemala

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Regulating Style by Kedron Thomas, University of California Press
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Author: Kedron Thomas ISBN: 9780520964860
Publisher: University of California Press Publication: October 11, 2016
Imprint: University of California Press Language: English
Author: Kedron Thomas
ISBN: 9780520964860
Publisher: University of California Press
Publication: October 11, 2016
Imprint: University of California Press
Language: English

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.
 

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Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.
 

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