Reimagining Business History

Business & Finance, Economics, Economic History, Nonfiction, History, Americas, United States
Cover of the book Reimagining Business History by Philip Scranton, Patrick Fridenson, Johns Hopkins University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Philip Scranton, Patrick Fridenson ISBN: 9781421408637
Publisher: Johns Hopkins University Press Publication: April 15, 2013
Imprint: Language: English
Author: Philip Scranton, Patrick Fridenson
ISBN: 9781421408637
Publisher: Johns Hopkins University Press
Publication: April 15, 2013
Imprint:
Language: English

Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences.

During the past half century, the history of American business became an unusually active and rewarding field of scholarship, partly because of the primacy of postwar American capital, at home and abroad, and the rise of a consumer culture but also because of the theoretical originality of Alfred D. Chandler. In a field long given over to banal company histories and biographies of tycoons, Chandler took the subject seriously enough to ask about the large patterns and causes of corporate success. Chandler and his students found the richest material for theorizing about the course of business history in large companies and their institutional structures and cultures. Meantime, Scranton and others found smaller firms, those specializing in batch work as opposed to mass-produced goods, far closer to the norm and more telling.

Scranton and Fridenson believe that the time has come for a sweeping rethinking of the field, its materials, and the kinds of questions its practitioners should be asking. How can this field develop in an age of global markets, growing information technology, and diminishing resources? A transnational collaboration between two senior scholars, Reimagining Business History offers direction in forty-four short, pithy essays.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences.

During the past half century, the history of American business became an unusually active and rewarding field of scholarship, partly because of the primacy of postwar American capital, at home and abroad, and the rise of a consumer culture but also because of the theoretical originality of Alfred D. Chandler. In a field long given over to banal company histories and biographies of tycoons, Chandler took the subject seriously enough to ask about the large patterns and causes of corporate success. Chandler and his students found the richest material for theorizing about the course of business history in large companies and their institutional structures and cultures. Meantime, Scranton and others found smaller firms, those specializing in batch work as opposed to mass-produced goods, far closer to the norm and more telling.

Scranton and Fridenson believe that the time has come for a sweeping rethinking of the field, its materials, and the kinds of questions its practitioners should be asking. How can this field develop in an age of global markets, growing information technology, and diminishing resources? A transnational collaboration between two senior scholars, Reimagining Business History offers direction in forty-four short, pithy essays.

More books from Johns Hopkins University Press

Cover of the book The Kremlinologist by Philip Scranton, Patrick Fridenson
Cover of the book Living Safely, Aging Well by Philip Scranton, Patrick Fridenson
Cover of the book Critical Educational Psychology by Philip Scranton, Patrick Fridenson
Cover of the book The Horse in the City by Philip Scranton, Patrick Fridenson
Cover of the book How to Run a College by Philip Scranton, Patrick Fridenson
Cover of the book Audacious Kids by Philip Scranton, Patrick Fridenson
Cover of the book Shaping Biology by Philip Scranton, Patrick Fridenson
Cover of the book Geopolitics in Health by Philip Scranton, Patrick Fridenson
Cover of the book From Madman to Crime Fighter by Philip Scranton, Patrick Fridenson
Cover of the book Cultivation and Catastrophe by Philip Scranton, Patrick Fridenson
Cover of the book Visualizing Mathematics with 3D Printing by Philip Scranton, Patrick Fridenson
Cover of the book Designing the New American University by Philip Scranton, Patrick Fridenson
Cover of the book The Evolution of the Human Placenta by Philip Scranton, Patrick Fridenson
Cover of the book American Workers, American Unions by Philip Scranton, Patrick Fridenson
Cover of the book Engineering Victory by Philip Scranton, Patrick Fridenson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy