Rekindling Stakeholder Outreach: Leveraging the e-reader format for effective outreach and communication

Business & Finance, Marketing & Sales, Public Relations, Business Reference, Business Communication

• Author: Craig Cox
• ISBN: 9781476051451
• Publisher: Craig Cox
• Publication: July 20, 2012
• Imprint: Smashwords Edition
• Language: English

Americans consume much of their information on mobile devices such as mobile phones, tablet computers and dedicated e-reading devices.
The potential uses for the e-book format in conducting effective stakeholder outreach and communication are enormous. Most downloadable public outreach and communication documents issued by companies, trade associations and other organizations are in PDF format to preserve the formatting and appearance of paper-based fact sheets.

However, documents properly formatted for e-readers are much easier to read on mobile devices than standard PDF files and offer tremendous advantages for disseminating information to large stakeholder audiences.

Entities that want to engage and maintain contact with increasingly large and diverse stakeholder communities should leverage the e-reader format aggressively. This format allows convenient consumption of documents in most any setting, whether the stakeholder is sitting on a plane, riding a subway, sunning at the beach or even laying in bed!

This short e-book highlights stakeholder outreach and “inreach” opportunities offered by the e-reader format, enabling companies, trade associations, advocacy groups and other entities to engage and inform their constituencies at virtually no incremental cost. It offers suggestions and examples about how entities can take advantage of the e-reader format for cost-effective and innovative stakeholder engagement.