Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

Business & Finance
Cover of the book Relationship Marketing in Professional Services by Aino Halinen, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Aino Halinen ISBN: 9781134758135
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Aino Halinen
ISBN: 9781134758135
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

More books from Taylor and Francis

Cover of the book The Green Leap to an Inclusive Economy by Aino Halinen
Cover of the book A Guide to the Asylum and Immigration (Treatment of Claimants, etc) Act 2004 by Aino Halinen
Cover of the book Art and Music in the Early Modern Period by Aino Halinen
Cover of the book Routledge Revivals: Agriculture in France on the Eve of the Railway Age (1980) by Aino Halinen
Cover of the book Translation as Communication across Languages and Cultures by Aino Halinen
Cover of the book Transforming East Asian Domestic and International Politics: The Impact of Economy and Globalization by Aino Halinen
Cover of the book Economic Foundations of Law by Aino Halinen
Cover of the book Long-Distance Nationalism by Aino Halinen
Cover of the book Elder Care Catastrophe by Aino Halinen
Cover of the book Developing Portfolios for Learning and Assessment by Aino Halinen
Cover of the book Combatting the Causes of Inequality Affecting Young People Across Europe by Aino Halinen
Cover of the book Democracy Promotion and Conflict-Based Reconstruction by Aino Halinen
Cover of the book Interaction of Media, Cognition, and Learning by Aino Halinen
Cover of the book Mobile Technologies by Aino Halinen
Cover of the book Health Education by Aino Halinen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy