Release the Power of ENTANGLED MARKETING™

Moving Beyond Engagement

Business & Finance, Marketing & Sales, Multilevel, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book Release the Power of ENTANGLED MARKETING™ by Sebastian Jespersen, Stan Rapp, The Internationalist
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Author: Sebastian Jespersen, Stan Rapp ISBN: 9781942324041
Publisher: The Internationalist Publication: March 11, 2016
Imprint: The Internationalist Language: English
Author: Sebastian Jespersen, Stan Rapp
ISBN: 9781942324041
Publisher: The Internationalist
Publication: March 11, 2016
Imprint: The Internationalist
Language: English

Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today’s lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.

The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century’s arm’s-length relationships to the twenty-first century’s “Zero Degrees of Separation.” The authors maintain that bottom-line results improve exponentially when brand and customer act as a “one-plus-one” twosome.

The ability to release the power of entangled marketing changes one’s thinking about how marketing can work best in the digital age.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today’s lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.

The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century’s arm’s-length relationships to the twenty-first century’s “Zero Degrees of Separation.” The authors maintain that bottom-line results improve exponentially when brand and customer act as a “one-plus-one” twosome.

The ability to release the power of entangled marketing changes one’s thinking about how marketing can work best in the digital age.

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