Relentlessly Relevant

50 ways to innovate

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Relentlessly Relevant by Douglas Kruger, Penguin Random House South Africa
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Douglas Kruger ISBN: 9781415208373
Publisher: Penguin Random House South Africa Publication: May 4, 2015
Imprint: Penguin Language: English
Author: Douglas Kruger
ISBN: 9781415208373
Publisher: Penguin Random House South Africa
Publication: May 4, 2015
Imprint: Penguin
Language: English

Brace yourself … the rules of consumer engagement have changed. Your customers no longer care about legacy – what matters to them is how you are innovating into their world today. The classic ‘solve a problem’ approach that industry giants have always employed is no longer relevant. Consumers want switched-on, creative responses to their needs and desires. In Relentlessly Relevant, business guru Douglas Kruger explores the field of innovation, reducing its subject matter to the simple starting points you need to become an industry trendsetter. It pinpoints the levers within your own business crying out for innovation, as well as the areas you should leave alone at all costs, and it teaches you to change your traditional way of thinking, altering how you relate to your customers’ immediate reality. Using examples from local and international brands, this book shows you don’t have to be a tech giant to innovate, but you do need to know how to think in the right patterns. This is a business imperative. Innovators of today will own their industries tomorrow by constantly asking, ‘How can we become relentlessly relevant?’

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brace yourself … the rules of consumer engagement have changed. Your customers no longer care about legacy – what matters to them is how you are innovating into their world today. The classic ‘solve a problem’ approach that industry giants have always employed is no longer relevant. Consumers want switched-on, creative responses to their needs and desires. In Relentlessly Relevant, business guru Douglas Kruger explores the field of innovation, reducing its subject matter to the simple starting points you need to become an industry trendsetter. It pinpoints the levers within your own business crying out for innovation, as well as the areas you should leave alone at all costs, and it teaches you to change your traditional way of thinking, altering how you relate to your customers’ immediate reality. Using examples from local and international brands, this book shows you don’t have to be a tech giant to innovate, but you do need to know how to think in the right patterns. This is a business imperative. Innovators of today will own their industries tomorrow by constantly asking, ‘How can we become relentlessly relevant?’

More books from Penguin Random House South Africa

Cover of the book Butterflies of the Kruger National Park and Surrounds by Douglas Kruger
Cover of the book Fitness for Old Farts by Douglas Kruger
Cover of the book The Banting Pocket Guide by Douglas Kruger
Cover of the book Everyone’s Guide to the South African Economy 12th edition by Douglas Kruger
Cover of the book A Baobab is Big by Douglas Kruger
Cover of the book The Burglar in the Bin Bag by Douglas Kruger
Cover of the book Stuarts' Field Guide to the Larger Mammals of Africa by Douglas Kruger
Cover of the book The African Baobab by Douglas Kruger
Cover of the book What’s Wrong With Management and How to Get It Right by Douglas Kruger
Cover of the book Kwaai Uil Gaan Swem by Douglas Kruger
Cover of the book Star Maps for Southern Africa by Douglas Kruger
Cover of the book The Cape Town Book by Douglas Kruger
Cover of the book The Somme Chronicles by Douglas Kruger
Cover of the book Delicious, modern, healthy recipes for diabetes by Douglas Kruger
Cover of the book Woes by Douglas Kruger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy