REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Business & Finance, Marketing & Sales, Customer Service, Advertising & Promotion, Human Resources & Personnel Management, Training
Cover of the book REPOSITIONING: Marketing in an Era of Competition, Change and Crisis by Jack Trout, Steve Rivkin, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jack Trout, Steve Rivkin ISBN: 9780071637107
Publisher: McGraw-Hill Education Publication: October 9, 2009
Imprint: McGraw-Hill Education Language: English
Author: Jack Trout, Steve Rivkin
ISBN: 9780071637107
Publisher: McGraw-Hill Education
Publication: October 9, 2009
Imprint: McGraw-Hill Education
Language: English

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . .

  1. BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.
  2. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.
  3. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.

Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand.

Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . .

  1. BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.
  2. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.
  3. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.

Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand.

Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.

More books from McGraw-Hill Education

Cover of the book Winning with Transglobal Leadership: How to Find and Develop Top Global Talent to Build World-Class Organizations by Jack Trout, Steve Rivkin
Cover of the book Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson For Life by Jack Trout, Steve Rivkin
Cover of the book McGraw-Hills SAT Subject Test 10: Math Level 2 Practice Tests by Jack Trout, Steve Rivkin
Cover of the book Neuromuscular Disorders, 2nd Edition by Jack Trout, Steve Rivkin
Cover of the book Facial Flaps Surgery by Jack Trout, Steve Rivkin
Cover of the book All About Asset Allocation, Second Edition by Jack Trout, Steve Rivkin
Cover of the book Operative Pediatric Surgery by Jack Trout, Steve Rivkin
Cover of the book Becoming An Early Years Teacher: From Birth To Five Years by Jack Trout, Steve Rivkin
Cover of the book Conversations for Creating Star Performers: Go Beyond the Performance Review to Inspire Excellence Every Day by Jack Trout, Steve Rivkin
Cover of the book 51 High-Tech Practical Jokes for the Evil Genius by Jack Trout, Steve Rivkin
Cover of the book Win Like Lin: Finding Your Inner Linsanity on the Way to Breakout Success by Jack Trout, Steve Rivkin
Cover of the book Where Should I Sit at Lunch? by Jack Trout, Steve Rivkin
Cover of the book Oracle Database 11g New Features by Jack Trout, Steve Rivkin
Cover of the book Process Equipment Malfunctions: Techniques to Identify and Correct Plant Problems by Jack Trout, Steve Rivkin
Cover of the book The Official Dictionary of Unofficial English by Jack Trout, Steve Rivkin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy