Reputation Management

Building and Protecting Your Company's Profile in a Digital World

Business & Finance
Cover of the book Reputation Management by , Bloomsbury Publishing
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Author: ISBN: 9781849300568
Publisher: Bloomsbury Publishing Publication: December 19, 2011
Imprint: Bloomsbury Information Language: English
Author:
ISBN: 9781849300568
Publisher: Bloomsbury Publishing
Publication: December 19, 2011
Imprint: Bloomsbury Information
Language: English

Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.

Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event.

Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers:

* The governance of reputation
* Measuring and managing reputation
* Managing and monitoring external perceptions
* Reputation crisis management
* Strategic planning and reputation
* Reputation and investors

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.

Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event.

Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers:

* The governance of reputation
* Measuring and managing reputation
* Managing and monitoring external perceptions
* Reputation crisis management
* Strategic planning and reputation
* Reputation and investors

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