Reputation Management

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Reputation Management by , Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783642192661
Publisher: Springer Berlin Heidelberg Publication: August 29, 2011
Imprint: Springer Language: English
Author:
ISBN: 9783642192661
Publisher: Springer Berlin Heidelberg
Publication: August 29, 2011
Imprint: Springer
Language: English

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

More books from Springer Berlin Heidelberg

Cover of the book China's Eco-city Construction by
Cover of the book An Introduction to Compactness Results in Symplectic Field Theory by
Cover of the book China Satellite Navigation Conference (CSNC) 2012 Proceedings by
Cover of the book Satellite Hydrocarbon Exploration by
Cover of the book Mathematics of Discrete Structures for Computer Science by
Cover of the book Experimental Study of Multiphase Flow in Porous Media during CO2 Geo-Sequestration Processes by
Cover of the book Bisphosphonates and Tumor Osteolysis by
Cover of the book Quantum Mechanics of Molecular Structures by
Cover of the book Neugeborenenintensivmedizin by
Cover of the book Automated Guided Vehicle Systems by
Cover of the book Sustainable Cities and Energy Policies by
Cover of the book Suspended Matter in the Aquatic Environment by
Cover of the book Quantitative Sociodynamics by
Cover of the book Oncologic Imaging: Urology by
Cover of the book Fundamentals of Computation Theory by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy