Reputation Management

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Reputation Management by , Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783642192661
Publisher: Springer Berlin Heidelberg Publication: August 29, 2011
Imprint: Springer Language: English
Author:
ISBN: 9783642192661
Publisher: Springer Berlin Heidelberg
Publication: August 29, 2011
Imprint: Springer
Language: English

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

More books from Springer Berlin Heidelberg

Cover of the book Mosquitoes and Their Control by
Cover of the book Telemedicine in Dermatology by
Cover of the book Automatic Generation of Combinatorial Test Data by
Cover of the book Surface- and Groundwater Quality Changes in Periods of Water Scarcity by
Cover of the book Coping with Demographic Change in the Alpine Regions by
Cover of the book Muslime in Alltag und Beruf by
Cover of the book Drug Discovery in Africa by
Cover of the book Kidney Cancer by
Cover of the book Füchse zähmen by
Cover of the book Intelligent Techniques in E-Commerce by
Cover of the book Small Animal Imaging by
Cover of the book Handbook of Polymer Nanocomposites. Processing, Performance and Application by
Cover of the book Compendium to Radiation Physics for Medical Physicists by
Cover of the book Ventricular Function at Rest and During Exercise / Ventrikelfunktion in Ruhe und während Belastung by
Cover of the book Elektromobilität by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy