Research Methodology in Marketing

Theory Development, Empirical Approaches and Philosophy of Science Considerations

Nonfiction, Religion & Spirituality, Philosophy, Ethics & Moral Philosophy, Business & Finance, Marketing & Sales
Cover of the book Research Methodology in Marketing by Martin Eisend, Alfred Kuss, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Martin Eisend, Alfred Kuss ISBN: 9783030107949
Publisher: Springer International Publishing Publication: March 1, 2019
Imprint: Springer Language: English
Author: Martin Eisend, Alfred Kuss
ISBN: 9783030107949
Publisher: Springer International Publishing
Publication: March 1, 2019
Imprint: Springer
Language: English

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

 

More books from Springer International Publishing

Cover of the book Sexual Treason in Germany during the First World War by Martin Eisend, Alfred Kuss
Cover of the book Political Communication in Britain by Martin Eisend, Alfred Kuss
Cover of the book Humanitarian Intervention and the AU-ECOWAS Intervention Treaties Under International Law by Martin Eisend, Alfred Kuss
Cover of the book Health and Cognition in Old Age by Martin Eisend, Alfred Kuss
Cover of the book Reviews of Physiology, Biochemistry and Pharmacology, Vol. 171 by Martin Eisend, Alfred Kuss
Cover of the book MoS2 by Martin Eisend, Alfred Kuss
Cover of the book Digital Human Modeling. Applications in Health, Safety, Ergonomics, and Risk Management: Health and Safety by Martin Eisend, Alfred Kuss
Cover of the book Big Data Support of Urban Planning and Management by Martin Eisend, Alfred Kuss
Cover of the book Place and Health as Complex Systems by Martin Eisend, Alfred Kuss
Cover of the book Status Epilepticus by Martin Eisend, Alfred Kuss
Cover of the book Neoliberalism and U.S. Foreign Policy by Martin Eisend, Alfred Kuss
Cover of the book Health, Culture and Society by Martin Eisend, Alfred Kuss
Cover of the book Current Trends in Analysis and Its Applications by Martin Eisend, Alfred Kuss
Cover of the book Sustainable Water Use and Management by Martin Eisend, Alfred Kuss
Cover of the book New Political Ideas in the Aftermath of the Great War by Martin Eisend, Alfred Kuss
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy