Resistance and Empowerment in Black Women's Hair Styling

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Resistance and Empowerment in Black Women's Hair Styling by Elizabeth Johnson, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Elizabeth Johnson ISBN: 9781317065074
Publisher: Taylor and Francis Publication: April 8, 2016
Imprint: Routledge Language: English
Author: Elizabeth Johnson
ISBN: 9781317065074
Publisher: Taylor and Francis
Publication: April 8, 2016
Imprint: Routledge
Language: English

Elizabeth Johnson's Resistance and Empowerment in Black Women's Hair Styling develops the argument that one way Black women define themselves and each other, is by the way they style/groom their hair via endorsement by the media through advertisement, idealized identification of Black female celebrities, and encouragement by professional celebrity hair stylists who serve as change agents. As a result, hair becomes a physical manifestation of their self-identity, revealing a private and personal mindset. Her research answers the following questions: What is the relationship between Black females' choice of hairstyles/grooming and transmitted messages of aesthetics by the dominant culture through culturally specific magazines?; What role do the natural hair blogs/vlogs play as a change agent in encouraging or discouraging consumers grooming their hair in its natural state?; What impact does a globalized consumer market of Black hair care products have on Hispanic/Latinas and Bi-Racial women?; Are Black female Generation Y members more likely to receive backlash for failure to conform their hair to dominant standards in their hair adornment in the workplace? Johnson thus demonstrates that the major concern from messages sent to Black women about their hair is its impact on Black identity. Thus, the goal of Black women should be to break with hegemonic modes of seeing, thinking, and being for full liberation. This critical and deep consciousness will debunk the messages told to Black women that their kinky, frizzy, thick hair is undesirable, bad, unmanageable, and shackling.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Elizabeth Johnson's Resistance and Empowerment in Black Women's Hair Styling develops the argument that one way Black women define themselves and each other, is by the way they style/groom their hair via endorsement by the media through advertisement, idealized identification of Black female celebrities, and encouragement by professional celebrity hair stylists who serve as change agents. As a result, hair becomes a physical manifestation of their self-identity, revealing a private and personal mindset. Her research answers the following questions: What is the relationship between Black females' choice of hairstyles/grooming and transmitted messages of aesthetics by the dominant culture through culturally specific magazines?; What role do the natural hair blogs/vlogs play as a change agent in encouraging or discouraging consumers grooming their hair in its natural state?; What impact does a globalized consumer market of Black hair care products have on Hispanic/Latinas and Bi-Racial women?; Are Black female Generation Y members more likely to receive backlash for failure to conform their hair to dominant standards in their hair adornment in the workplace? Johnson thus demonstrates that the major concern from messages sent to Black women about their hair is its impact on Black identity. Thus, the goal of Black women should be to break with hegemonic modes of seeing, thinking, and being for full liberation. This critical and deep consciousness will debunk the messages told to Black women that their kinky, frizzy, thick hair is undesirable, bad, unmanageable, and shackling.

More books from Taylor and Francis

Cover of the book Making Decisions That Matter by Elizabeth Johnson
Cover of the book Common Knowledge (Routledge Revivals) by Elizabeth Johnson
Cover of the book Contemporary Perspectives on the Freudian Death Drive by Elizabeth Johnson
Cover of the book Dyscalculia: from Science to Education by Elizabeth Johnson
Cover of the book Earth Capitalism by Elizabeth Johnson
Cover of the book Papua New Guinea by Elizabeth Johnson
Cover of the book Truth About the West African Land Question by Elizabeth Johnson
Cover of the book Arts Governance by Elizabeth Johnson
Cover of the book Old Europe, New Europe and the Transatlantic Security Agenda by Elizabeth Johnson
Cover of the book Manga and the Representation of Japanese History by Elizabeth Johnson
Cover of the book Miracles in Greco-Roman Antiquity by Elizabeth Johnson
Cover of the book The Transformation of Work in Welfare State Organizations by Elizabeth Johnson
Cover of the book British Women Writers and the Asiatic Society of Bengal, 1785-1835 by Elizabeth Johnson
Cover of the book Global Capitalism and the Future of Agrarian Society by Elizabeth Johnson
Cover of the book Rethinking Hizballah by Elizabeth Johnson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy