Resolve and Fortitude
Microsoft's ''Secret Power Broker'' Breaks His Silence
Business & Finance, Industries & Professions, Information Management
| Author: | Joachim Kempin | ISBN: | 9781479732029 |
| Publisher: | Xlibris US | Publication: | October 30, 2012 |
| Imprint: | Xlibris US | Language: | English |
| Author: | Joachim Kempin |
| ISBN: | 9781479732029 |
| Publisher: | Xlibris US |
| Publication: | October 30, 2012 |
| Imprint: | Xlibris US |
| Language: | English |
This is the story of a German-born executive, JK, who immigrated to the United States to aid Bill Gates and Steve Ballmer, Microsofts top honchos to build a commanding software empire. He led Microsofts OEM division that was responsible for sales to PC manufacturers, and drove the deals that made Microsoft Windows the worlds dominating operating system.
Find out how much resolve, fortitude, and perseverance were needed to make that part of the PC revolution come true; what strategies were employed to win the Internet browser war; how IBM was beaten; what drove Apple to the brink of disaster; and how shady politicians and hapless competitors eventually goaded the Feds to ensnare Microsoft in a web of antitrust accusations.
Peek behind the curtain and be the first-ever outsider to glimpse into Microsofts power nexus. Understand how Microsofts nearly mystical marketing shrewdness and tech prowess are intensely propelled by paranoia and fear of missing the next computing paradigm shift.
The press labeled JK Bill Gatess enforcer. No wonder he was called upon as a pivotal antitrust trial witness to defend what loathing competitors labeled Microsofts evil empire. Follow what experts believe was the most protracted, and fierce trial of the century. Relive the courtroom drama, and read the authors critical analysis of the judicial proceedings and their aftermaths.
Losing that trial partially started Microsofts demise, and power struggles from within quickened it. Get to know the real forces that altered Microsofts resolve-and fortitude-dominated leadership style. Find out if Windows 8 could be an inflection point, conjuring enough magic to ring in a renaissance and attract the Facebook generation to a born-again modern Microsoft.
This is the story of a German-born executive, JK, who immigrated to the United States to aid Bill Gates and Steve Ballmer, Microsofts top honchos to build a commanding software empire. He led Microsofts OEM division that was responsible for sales to PC manufacturers, and drove the deals that made Microsoft Windows the worlds dominating operating system.
Find out how much resolve, fortitude, and perseverance were needed to make that part of the PC revolution come true; what strategies were employed to win the Internet browser war; how IBM was beaten; what drove Apple to the brink of disaster; and how shady politicians and hapless competitors eventually goaded the Feds to ensnare Microsoft in a web of antitrust accusations.
Peek behind the curtain and be the first-ever outsider to glimpse into Microsofts power nexus. Understand how Microsofts nearly mystical marketing shrewdness and tech prowess are intensely propelled by paranoia and fear of missing the next computing paradigm shift.
The press labeled JK Bill Gatess enforcer. No wonder he was called upon as a pivotal antitrust trial witness to defend what loathing competitors labeled Microsofts evil empire. Follow what experts believe was the most protracted, and fierce trial of the century. Relive the courtroom drama, and read the authors critical analysis of the judicial proceedings and their aftermaths.
Losing that trial partially started Microsofts demise, and power struggles from within quickened it. Get to know the real forces that altered Microsofts resolve-and fortitude-dominated leadership style. Find out if Windows 8 could be an inflection point, conjuring enough magic to ring in a renaissance and attract the Facebook generation to a born-again modern Microsoft.
