Retail Marketing and Branding

A Definitive Guide to Maximizing ROI

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Retail Marketing and Branding by Jesko Perrey, Dennis Spillecke, Wiley
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Author: Jesko Perrey, Dennis Spillecke ISBN: 9781118489512
Publisher: Wiley Publication: January 2, 2013
Imprint: Wiley Language: English
Author: Jesko Perrey, Dennis Spillecke
ISBN: 9781118489512
Publisher: Wiley
Publication: January 2, 2013
Imprint: Wiley
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

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