Rethinking Innovation and Design for Emerging Markets

Inside the Renault Kwid Project

Business & Finance, Management & Leadership, Management Science, Nonfiction, Science & Nature, Technology, Engineering, Management
Cover of the book Rethinking Innovation and Design for Emerging Markets by Christophe Midler, Bernard Jullien, Yannick Lung, CRC Press
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Author: Christophe Midler, Bernard Jullien, Yannick Lung ISBN: 9781351712033
Publisher: CRC Press Publication: May 18, 2017
Imprint: Auerbach Publications Language: English
Author: Christophe Midler, Bernard Jullien, Yannick Lung
ISBN: 9781351712033
Publisher: CRC Press
Publication: May 18, 2017
Imprint: Auerbach Publications
Language: English

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

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The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

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