Rethinking Place Branding

Comprehensive Brand Development for Cities and Regions

Business & Finance, Economics, Urban & Regional, Marketing & Sales
Cover of the book Rethinking Place Branding by , Springer International Publishing
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Author: ISBN: 9783319124247
Publisher: Springer International Publishing Publication: November 25, 2014
Imprint: Springer Language: English
Author:
ISBN: 9783319124247
Publisher: Springer International Publishing
Publication: November 25, 2014
Imprint: Springer
Language: English

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

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