Rethinking Rational Choice Theory

A Companion on Rational and Moral Action

Business & Finance, Management & Leadership, Operations Research, Economics, Microeconomics
Cover of the book Rethinking Rational Choice Theory by Jan de Jonge, Palgrave Macmillan UK
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Author: Jan de Jonge ISBN: 9780230355545
Publisher: Palgrave Macmillan UK Publication: December 12, 2011
Imprint: Palgrave Macmillan Language: English
Author: Jan de Jonge
ISBN: 9780230355545
Publisher: Palgrave Macmillan UK
Publication: December 12, 2011
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

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The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

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