Rethinking Undergraduate Business Education

Liberal Learning for the Profession

Nonfiction, Reference & Language, Education & Teaching, Higher Education
Cover of the book Rethinking Undergraduate Business Education by Anne Colby, Thomas Ehrlich, William M. Sullivan, Jonathan R. Dolle, Wiley
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Author: Anne Colby, Thomas Ehrlich, William M. Sullivan, Jonathan R. Dolle ISBN: 9781118038710
Publisher: Wiley Publication: April 20, 2011
Imprint: Jossey-Bass Language: English
Author: Anne Colby, Thomas Ehrlich, William M. Sullivan, Jonathan R. Dolle
ISBN: 9781118038710
Publisher: Wiley
Publication: April 20, 2011
Imprint: Jossey-Bass
Language: English

Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good.

The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.

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Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good.

The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.

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