Revenue Disruption

Game-Changing Sales and Marketing Strategies to Accelerate Growth

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Revenue Disruption by Phil Fernandez, Wiley
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Author: Phil Fernandez ISBN: 9781118331897
Publisher: Wiley Publication: April 13, 2012
Imprint: Wiley Language: English
Author: Phil Fernandez
ISBN: 9781118331897
Publisher: Wiley
Publication: April 13, 2012
Imprint: Wiley
Language: English

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

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