Review of Marketing Research

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Review of Marketing Research by , Emerald Group Publishing Limited
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Author: ISBN: 9781781907610
Publisher: Emerald Group Publishing Limited Publication: June 26, 2013
Imprint: Emerald Group Publishing Limited Language: English
Author:
ISBN: 9781781907610
Publisher: Emerald Group Publishing Limited
Publication: June 26, 2013
Imprint: Emerald Group Publishing Limited
Language: English

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.

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