Rittik University Marketing 101

Business & Finance
Cover of the book Rittik University Marketing 101 by Rittik Chandra, BookRix
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Author: Rittik Chandra ISBN: 9783730992487
Publisher: BookRix Publication: March 20, 2014
Imprint: Language: English
Author: Rittik Chandra
ISBN: 9783730992487
Publisher: BookRix
Publication: March 20, 2014
Imprint:
Language: English

Marketing 101 focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing 101 focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

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