Robert's Rules of Innovation

A 10-Step Program for Corporate Survival

Business & Finance
Cover of the book Robert's Rules of Innovation by Robert F. Brands, Martin J. Kleinman, Wiley
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Author: Robert F. Brands, Martin J. Kleinman ISBN: 9780470620984
Publisher: Wiley Publication: February 16, 2010
Imprint: Wiley Language: English
Author: Robert F. Brands, Martin J. Kleinman
ISBN: 9780470620984
Publisher: Wiley
Publication: February 16, 2010
Imprint: Wiley
Language: English

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation

In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.

Robert's Rules of Innovation™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation

  • Distills Robert Brands' wealth of experience as a leader of international product development teams
  • Explains why innovation is imperative
  • Provides the practical steps needed to deliver innovation
  • Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices

Timely, accessible, and indispensable, Robert's Rules of Innovation™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation™ is a must-read for managers at all levels.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation

In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.

Robert's Rules of Innovation™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation

Timely, accessible, and indispensable, Robert's Rules of Innovation™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation™ is a must-read for managers at all levels.

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