Robert Collier Copywriting Course

Learn to Write Sales Letters that Pay, based on the works of Robert Collier

Business & Finance, Marketing & Sales, Mail Order, Advertising & Promotion, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Robert Collier Copywriting Course by Dr. Robert C. Worstell, Robert Collier, Midwest Journal Press
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Author: Dr. Robert C. Worstell, Robert Collier ISBN: 9781312095229
Publisher: Midwest Journal Press Publication: April 27, 2014
Imprint: Language: English
Author: Dr. Robert C. Worstell, Robert Collier
ISBN: 9781312095229
Publisher: Midwest Journal Press
Publication: April 27, 2014
Imprint:
Language: English

WHAT is there about some letters that makes them so much more effective than others?

A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom...

People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of a Seer or a Prophet, they will buy your forecasting service.

It all comes back to the point we made in the beginning—"What do they want?" What is the bait that will attract your fish and make them bite? Find that—and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish.

Get your copy today and learn the Masters of Marketing Secrets!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

WHAT is there about some letters that makes them so much more effective than others?

A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom...

People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of a Seer or a Prophet, they will buy your forecasting service.

It all comes back to the point we made in the beginning—"What do they want?" What is the bait that will attract your fish and make them bite? Find that—and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish.

Get your copy today and learn the Masters of Marketing Secrets!

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