Sales & Marketing

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Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Sales & Marketing by Michael F. O'Keefe, Scott L. Girard Jr., Marc A. Price, Red Wheel Weiser
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Author: Michael F. O'Keefe, Scott L. Girard Jr., Marc A. Price ISBN: 9781601634801
Publisher: Red Wheel Weiser Publication: January 11, 2013
Imprint: Nova Vista Language: English
Author: Michael F. O'Keefe, Scott L. Girard Jr., Marc A. Price
ISBN: 9781601634801
Publisher: Red Wheel Weiser
Publication: January 11, 2013
Imprint: Nova Vista
Language: English

You have a brilliant idea and are ready to invest all your time and hard-earned cash. But what if you aren’t really sure how to market or sell that stunning service or perfect product? What if you are a bit of an introvert and aren’t even sure that you can sell it at all? In this essential guide, you’ll learn how to:

Train and coordinate a sales and marketing team.

Establish prices and profit projections.

Get and keep customers.

Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there’s much more to learn about each topic, but what you’ll read here will give you the framework for learning the rest.

Between them, Marc A. Price, Michael F. O’Keefe, and Scott L. Girard, Jr. have successfully started 17 companies in a wide variety of fields. Scott was formerly executive vice president of Pinpoint Holdings Group, Inc. Mike founded O’Keefe Motor Sports in 2004 and grew it into the largest database of aftermarket automotive components in the world. Marc has launched seven companies of his own and collaborated with the Federal government, U.S. military, and major nonprofits and corporations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

You have a brilliant idea and are ready to invest all your time and hard-earned cash. But what if you aren’t really sure how to market or sell that stunning service or perfect product? What if you are a bit of an introvert and aren’t even sure that you can sell it at all? In this essential guide, you’ll learn how to:

Train and coordinate a sales and marketing team.

Establish prices and profit projections.

Get and keep customers.

Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there’s much more to learn about each topic, but what you’ll read here will give you the framework for learning the rest.

Between them, Marc A. Price, Michael F. O’Keefe, and Scott L. Girard, Jr. have successfully started 17 companies in a wide variety of fields. Scott was formerly executive vice president of Pinpoint Holdings Group, Inc. Mike founded O’Keefe Motor Sports in 2004 and grew it into the largest database of aftermarket automotive components in the world. Marc has launched seven companies of his own and collaborated with the Federal government, U.S. military, and major nonprofits and corporations.

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