Sales Forecasting Management

A Demand Management Approach

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Sales Forecasting Management by John T. Mentzer, Dr. Mark A. Moon, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John T. Mentzer, Dr. Mark A. Moon ISBN: 9781452238395
Publisher: SAGE Publications Publication: November 23, 2004
Imprint: SAGE Publications, Inc Language: English
Author: John T. Mentzer, Dr. Mark A. Moon
ISBN: 9781452238395
Publisher: SAGE Publications
Publication: November 23, 2004
Imprint: SAGE Publications, Inc
Language: English

Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions.  

More books from SAGE Publications

Cover of the book Lab Manual for Psychological Research by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Managing People at Work by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Understanding Occupational & Organizational Psychology by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Research for Designers by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Using Propensity Scores in Quasi-Experimental Designs by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Key Concepts in Teaching Primary Mathematics by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Crisis and Disaster Counseling by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Leading School Teams by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Qualitative Inquiry and Research Design by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Analyzing Inequalities by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Professional Development and Supervision of School Psychologists by John T. Mentzer, Dr. Mark A. Moon
Cover of the book A Primer in Social and Sociological Theory by John T. Mentzer, Dr. Mark A. Moon
Cover of the book The Employment Interview Handbook by John T. Mentzer, Dr. Mark A. Moon
Cover of the book How to Deal With Parents Who Are Angry, Troubled, Afraid, or Just Plain Crazy by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Q Methodology by John T. Mentzer, Dr. Mark A. Moon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy