Same-Sex Marriage and Social Media

How Online Networks Accelerated the Marriage Equality Movement

Nonfiction, Social & Cultural Studies, Social Science, Gender Studies
Cover of the book Same-Sex Marriage and Social Media by Rhonda Gibson, Taylor and Francis
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Author: Rhonda Gibson ISBN: 9781351717359
Publisher: Taylor and Francis Publication: January 12, 2018
Imprint: Routledge Language: English
Author: Rhonda Gibson
ISBN: 9781351717359
Publisher: Taylor and Francis
Publication: January 12, 2018
Imprint: Routledge
Language: English

According to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically. Same-Sex Marriage and Social Media asks how such a rate of attitude change came about and, more specifically, what role social media played.

Digital platforms like Facebook, Twitter and YouTube have proved to be useful outlets for political expression, and Rhonda Gibson explores how this came to benefit the marriage equality movement. Drawing on a wealth of movement-related discourse, the book looks at:

  • how marriage equality was framed by news companies online and in print;
  • the digital strategies deployed by LGBT+ rights organizations and their opponents to gain support;
  • the corporate response to the same-sex marriage debate;
  • the effect of perceived public opinion and the concept of social identity on how the debate evolved online.

This book seeks to demonstrate how the unique ability of social networks to share personal stories on a mass scale, connect like-minded individuals regardless of geography, and leverage the bandwagon effect of viral content contributed to a seismic shift in visibility and public opinion around the issue of marriage equality. Students and researchers will find this a timely and accessible introduction to the impact of online networks on LGBTQ rights.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

According to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically. Same-Sex Marriage and Social Media asks how such a rate of attitude change came about and, more specifically, what role social media played.

Digital platforms like Facebook, Twitter and YouTube have proved to be useful outlets for political expression, and Rhonda Gibson explores how this came to benefit the marriage equality movement. Drawing on a wealth of movement-related discourse, the book looks at:

This book seeks to demonstrate how the unique ability of social networks to share personal stories on a mass scale, connect like-minded individuals regardless of geography, and leverage the bandwagon effect of viral content contributed to a seismic shift in visibility and public opinion around the issue of marriage equality. Students and researchers will find this a timely and accessible introduction to the impact of online networks on LGBTQ rights.

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