Scenario Planning - Revised and Updated
The Link Between Future and Strategy
Business & Finance, Management & Leadership, Production & Operations Management, Management
| Author: | Mats Lindgren, H. Bandhold | ISBN: | 9780230233584 |
| Publisher: | Palgrave Macmillan UK | Publication: | March 31, 2009 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Mats Lindgren, H. Bandhold |
| ISBN: | 9780230233584 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | March 31, 2009 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
