Scientific Advertising

Business & Finance
Cover of the book Scientific Advertising by Claude Hopkins, The Floating Press
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Author: Claude Hopkins ISBN: 9781877527067
Publisher: The Floating Press Publication: January 1, 2009
Imprint: The Floating Press Language: English
Author: Claude Hopkins
ISBN: 9781877527067
Publisher: The Floating Press
Publication: January 1, 2009
Imprint: The Floating Press
Language: English
Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs.

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