Search Marketing Strategies

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Search Marketing Strategies by James Colborn, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: James Colborn ISBN: 9781136367137
Publisher: Taylor and Francis Publication: August 11, 2006
Imprint: Routledge Language: English
Author: James Colborn
ISBN: 9781136367137
Publisher: Taylor and Francis
Publication: August 11, 2006
Imprint: Routledge
Language: English

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

More books from Taylor and Francis

Cover of the book Travels to Tana and Persia, by Josafa Barbaro and Ambrogio Contarini by James Colborn
Cover of the book Calvin by James Colborn
Cover of the book Latecomers in the Global Economy by James Colborn
Cover of the book Nonprofit Organizations by James Colborn
Cover of the book Belonging and Transnational Refugee Settlement by James Colborn
Cover of the book Literary Reading, Cognition and Emotion by James Colborn
Cover of the book Evolution, Culture, and the Human Mind by James Colborn
Cover of the book The World Encyclopedia of Contemporary Theatre by James Colborn
Cover of the book Four years Old in an Urban Community by James Colborn
Cover of the book International Political Economy by James Colborn
Cover of the book Postcolonial Readings of Music in World Literature by James Colborn
Cover of the book The Discourse of Financial Crisis and Austerity by James Colborn
Cover of the book The Platform of Agile Management by James Colborn
Cover of the book It All Depends on the Dose by James Colborn
Cover of the book Morbid Fears And Compulsions by James Colborn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy