Secrets of the Moneylab

How Behavioral Economics Can Improve Your Business

Business & Finance, Marketing & Sales, Consumer Behaviour, Management & Leadership, Decision Making & Problem Solving
Cover of the book Secrets of the Moneylab by Kay-Yut Chen, Marina Krakovsky, Penguin Publishing Group
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Author: Kay-Yut Chen, Marina Krakovsky ISBN: 9781101444245
Publisher: Penguin Publishing Group Publication: September 2, 2010
Imprint: Portfolio Language: English
Author: Kay-Yut Chen, Marina Krakovsky
ISBN: 9781101444245
Publisher: Penguin Publishing Group
Publication: September 2, 2010
Imprint: Portfolio
Language: English

Taking the findings of behavioral economics from the cocktail party to the boardroom.

Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:

? Use incentives to influence employees, suppliers, and buyers
? Determine whom to trust, and how much
? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical
? Take advantage of the human tendency to game the system

In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Taking the findings of behavioral economics from the cocktail party to the boardroom.

Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:

? Use incentives to influence employees, suppliers, and buyers
? Determine whom to trust, and how much
? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical
? Take advantage of the human tendency to game the system

In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.

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