Selling Innovation

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Marketing & Sales
Cover of the book Selling Innovation by Kenneth Smith, Kenneth Smith
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Author: Kenneth Smith ISBN: 9781311317988
Publisher: Kenneth Smith Publication: November 25, 2013
Imprint: Smashwords Edition Language: English
Author: Kenneth Smith
ISBN: 9781311317988
Publisher: Kenneth Smith
Publication: November 25, 2013
Imprint: Smashwords Edition
Language: English

If you work in a start-up or are planning to launch a new venture and need to get market traction, this guidebook gives you the steps you need to build a sustainable revenue capture process that will build sales and attract investors.

The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If you work in a start-up or are planning to launch a new venture and need to get market traction, this guidebook gives you the steps you need to build a sustainable revenue capture process that will build sales and attract investors.

The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential.

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