Author: | Stephen Ward | ISBN: | 9781135818944 |
Publisher: | Taylor and Francis | Publication: | October 9, 2005 |
Imprint: | Routledge | Language: | English |
Author: | Stephen Ward |
ISBN: | 9781135818944 |
Publisher: | Taylor and Francis |
Publication: | October 9, 2005 |
Imprint: | Routledge |
Language: | English |
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.