Selling the Invisible

A Field Guide to Modern Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Selling the Invisible by Harry Beckwith, Grand Central Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Harry Beckwith ISBN: 9780446930031
Publisher: Grand Central Publishing Publication: June 14, 1999
Imprint: Grand Central Publishing Language: English
Author: Harry Beckwith
ISBN: 9780446930031
Publisher: Grand Central Publishing
Publication: June 14, 1999
Imprint: Grand Central Publishing
Language: English

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere

  • Focus Groups Don'ts

  • The More You Say, the Less People Hear &

  • Seeing the Forest Around the Falling Trees.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

More books from Grand Central Publishing

Cover of the book Roar by Harry Beckwith
Cover of the book Happily Ever Esther by Harry Beckwith
Cover of the book Hell's Corner by Harry Beckwith
Cover of the book How to Ravish a Rake by Harry Beckwith
Cover of the book Extreme Exposure by Harry Beckwith
Cover of the book Blame It on Texas by Harry Beckwith
Cover of the book You Should Have Known by Harry Beckwith
Cover of the book The Buzzard Table by Harry Beckwith
Cover of the book Saints Astray by Harry Beckwith
Cover of the book The Girl Without a Name by Harry Beckwith
Cover of the book Busy Woman Seeks Wife by Harry Beckwith
Cover of the book The Monster of Florence by Harry Beckwith
Cover of the book What a Duke Dares by Harry Beckwith
Cover of the book The House of Tides by Harry Beckwith
Cover of the book Murder on the Home Front by Harry Beckwith
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy