Sensory Marketing

Theoretical and Empirical Grounds

Nonfiction, Health & Well Being, Psychology, Social Psychology, Business & Finance, Marketing & Sales
Cover of the book Sensory Marketing by Bertil Hultén, Taylor and Francis
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Author: Bertil Hultén ISBN: 9781317427841
Publisher: Taylor and Francis Publication: October 8, 2015
Imprint: Routledge Language: English
Author: Bertil Hultén
ISBN: 9781317427841
Publisher: Taylor and Francis
Publication: October 8, 2015
Imprint: Routledge
Language: English

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

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