Sensory Marketing--Smells Like Profits

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Sensory Marketing--Smells Like Profits by Michael R. Solomon, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael R. Solomon ISBN: 9780132609784
Publisher: Pearson Education Publication: September 29, 2010
Imprint: FT Press Language: English
Author: Michael R. Solomon
ISBN: 9780132609784
Publisher: Pearson Education
Publication: September 29, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

 

Fully exploit the powerful human sense your marketing has overlooked for too long: scent.

 

As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns….

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

 

Fully exploit the powerful human sense your marketing has overlooked for too long: scent.

 

As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns….

More books from Pearson Education

Cover of the book Game Mechanics: Advanced Game Design by Michael R. Solomon
Cover of the book Setting Up a Digital Print Studio by Michael R. Solomon
Cover of the book Breaking Failure by Michael R. Solomon
Cover of the book Make Change Happen by Michael R. Solomon
Cover of the book The Adobe Photoshop Lightroom CC Book for Digital Photographers by Michael R. Solomon
Cover of the book Why Investors Should Trade Options Around Earnings Announcements by Michael R. Solomon
Cover of the book Adobe Dreamweaver CS5 Classroom in a Book by Michael R. Solomon
Cover of the book Microsoft Office Access 2003 in a Snap by Michael R. Solomon
Cover of the book Passenger Seat by Michael R. Solomon
Cover of the book Visual Quantitative Finance by Michael R. Solomon
Cover of the book Android Tips and Tricks by Michael R. Solomon
Cover of the book End-to-End QoS Network Design by Michael R. Solomon
Cover of the book VMware VI3 Implementation and Administration by Michael R. Solomon
Cover of the book Creating a Web Video in Silverlight by Michael R. Solomon
Cover of the book Microsoft Hybrid Cloud Unleashed with Azure Stack and Azure by Michael R. Solomon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy