Service Business Development

Strategies for Value Creation in Manufacturing Firms

Business & Finance, Management & Leadership, Planning & Forecasting, Industries & Professions, Industries
Cover of the book Service Business Development by Thomas Fischer, Heiko Gebauer, Elgar Fleisch, Cambridge University Press
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Author: Thomas Fischer, Heiko Gebauer, Elgar Fleisch ISBN: 9781139411721
Publisher: Cambridge University Press Publication: May 24, 2012
Imprint: Cambridge University Press Language: English
Author: Thomas Fischer, Heiko Gebauer, Elgar Fleisch
ISBN: 9781139411721
Publisher: Cambridge University Press
Publication: May 24, 2012
Imprint: Cambridge University Press
Language: English

How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and business professionals with a thorough overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and business professionals with a thorough overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets.

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