Service Industries Marketing

New Approaches

Nonfiction, History, Military, Business & Finance
Cover of the book Service Industries Marketing by , Taylor and Francis
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Author: ISBN: 9781135228972
Publisher: Taylor and Francis Publication: February 25, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781135228972
Publisher: Taylor and Francis
Publication: February 25, 2014
Imprint: Routledge
Language: English

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.

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