Services Marketing Cases in Emerging Markets

An Asian Perspective

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Services Marketing Cases in Emerging Markets by , Springer International Publishing
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Author: ISBN: 9783319329703
Publisher: Springer International Publishing Publication: September 8, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783319329703
Publisher: Springer International Publishing
Publication: September 8, 2016
Imprint: Springer
Language: English

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

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