Sex in Consumer Culture

The Erotic Content of Media and Marketing

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Marketing & Sales, Advertising & Promotion, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book Sex in Consumer Culture by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136684043
Publisher: Taylor and Francis Publication: October 18, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136684043
Publisher: Taylor and Francis
Publication: October 18, 2013
Imprint: Routledge
Language: English

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:

*What happens when sexual content created for adults reaches children?
*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?
*What effects might sex-tinged images have on audiences, and where should the focus be for new effects research?
*Where are the current boundaries between pornography and mainstream sexual depictions?

Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:

*What happens when sexual content created for adults reaches children?
*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?
*What effects might sex-tinged images have on audiences, and where should the focus be for new effects research?
*Where are the current boundaries between pornography and mainstream sexual depictions?

Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

More books from Taylor and Francis

Cover of the book Dalit Women by
Cover of the book Chinese Economists on Economic Reform - Collected Works of Yu Guangyuan by
Cover of the book Finding Your Way with Your Baby by
Cover of the book Ireland in Conflict 1922-1998 by
Cover of the book Integrating Gender Equality into Business and Management Education by
Cover of the book The TVA Regional Planning and Development Program by
Cover of the book Tsuni-Goam: the Supreme Being of the Khoi-khoi by
Cover of the book Taking a Learner-Centred Approach to Music Education by
Cover of the book Emergent Technologies and Design by
Cover of the book The Handbook of Practice and Research in Study Abroad by
Cover of the book The Pontificate of Clement VII by
Cover of the book Inspiring School Change by
Cover of the book Ricardo on Money and Finance by
Cover of the book Step-by-Step Professional Development in Technology by
Cover of the book Holocaust City by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy