Shaping China’s Global Imagination

Branding Nations at the World Expo

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Marriage & Family
Cover of the book Shaping China’s Global Imagination by J. Wang, Palgrave Macmillan US
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Author: J. Wang ISBN: 9781137361721
Publisher: Palgrave Macmillan US Publication: December 18, 2013
Imprint: Palgrave Macmillan Language: English
Author: J. Wang
ISBN: 9781137361721
Publisher: Palgrave Macmillan US
Publication: December 18, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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