Shipping Strategy

Innovating for Success

Business & Finance, Management & Leadership, Planning & Forecasting, Industries & Professions, Industries
Cover of the book Shipping Strategy by Peter Lorange, Cambridge University Press
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Author: Peter Lorange ISBN: 9780511846977
Publisher: Cambridge University Press Publication: July 23, 2009
Imprint: Cambridge University Press Language: English
Author: Peter Lorange
ISBN: 9780511846977
Publisher: Cambridge University Press
Publication: July 23, 2009
Imprint: Cambridge University Press
Language: English

The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus. In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.

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The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus. In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.

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