Six Rules of Brand Revitalization, Second Edition

Learn the Most Common Branding Mistakes and How to Avoid Them

Business & Finance, Marketing & Sales
Cover of the book Six Rules of Brand Revitalization, Second Edition by Larry Light, Joan Kiddon, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Larry Light, Joan Kiddon ISBN: 9780134507958
Publisher: Pearson Education Publication: February 8, 2016
Imprint: Pearson FT Press Language: English
Author: Larry Light, Joan Kiddon
ISBN: 9780134507958
Publisher: Pearson Education
Publication: February 8, 2016
Imprint: Pearson FT Press
Language: English

Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success.

 

Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value.

 

Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes… how to reenergize them… why hard-to-change bad habits can lead brands back into trouble again… and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success.

 

Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value.

 

Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes… how to reenergize them… why hard-to-change bad habits can lead brands back into trouble again… and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!

More books from Pearson Education

Cover of the book Oracle® Solaris 11 System Administration by Larry Light, Joan Kiddon
Cover of the book JBoss Seam by Larry Light, Joan Kiddon
Cover of the book Business Express: Being Positive by Larry Light, Joan Kiddon
Cover of the book SIP Trunking by Larry Light, Joan Kiddon
Cover of the book Visual Basic 2015 in 24 Hours, Sams Teach Yourself by Larry Light, Joan Kiddon
Cover of the book Introduction to Adobe Edge Preview 2 by Larry Light, Joan Kiddon
Cover of the book ActionScript 3.0 Game Programming University by Larry Light, Joan Kiddon
Cover of the book C++ Without Fear: A Beginner's Guide That Makes You Feel Smart by Larry Light, Joan Kiddon
Cover of the book Photoshop Elements 10 for Windows and Mac OS X by Larry Light, Joan Kiddon
Cover of the book Buying and Selling by Investment Trends by Larry Light, Joan Kiddon
Cover of the book Spies, Inc. by Larry Light, Joan Kiddon
Cover of the book The Bloody Chamber: York Notes for AS & A2 by Larry Light, Joan Kiddon
Cover of the book Ruby by Larry Light, Joan Kiddon
Cover of the book The Windows Vista Book by Larry Light, Joan Kiddon
Cover of the book ATDD by Example by Larry Light, Joan Kiddon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy