Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy

How Big Brands and Small Businesses Can Prosper in a Connected Economy

Business & Finance, Marketing & Sales
Cover of the book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy by Barry J. Moltz, Becky McCray, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barry J. Moltz, Becky McCray ISBN: 9780132953702
Publisher: Pearson Education Publication: March 26, 2012
Imprint: Que Publishing Language: English
Author: Barry J. Moltz, Becky McCray
ISBN: 9780132953702
Publisher: Pearson Education
Publication: March 26, 2012
Imprint: Que Publishing
Language: English

Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to:

* Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do

* Use "small town entrepreneur secrets" for coping with limited access to people and capital

* Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage

* Interact with customers on a more human scale, no matter how big you are

* Rediscover your company's local roots, and more

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to:

* Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do

* Use "small town entrepreneur secrets" for coping with limited access to people and capital

* Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage

* Interact with customers on a more human scale, no matter how big you are

* Rediscover your company's local roots, and more

More books from Pearson Education

Cover of the book Information Security by Barry J. Moltz, Becky McCray
Cover of the book OS X Mountain Lion by Barry J. Moltz, Becky McCray
Cover of the book Adobe Fireworks CS4 Classroom in a Book by Barry J. Moltz, Becky McCray
Cover of the book Modeling Techniques in Predictive Analytics by Barry J. Moltz, Becky McCray
Cover of the book The Innovation Book by Barry J. Moltz, Becky McCray
Cover of the book Trading Commodities, Commodity Options and Currencies (Collection) by Barry J. Moltz, Becky McCray
Cover of the book Harmonic Trading, Volume One by Barry J. Moltz, Becky McCray
Cover of the book Learning Objective-C 2.0 by Barry J. Moltz, Becky McCray
Cover of the book Business Express: Effective Numeracy Skills by Barry J. Moltz, Becky McCray
Cover of the book OpenGL Programming Guide by Barry J. Moltz, Becky McCray
Cover of the book Level 1: Speed Queens by Barry J. Moltz, Becky McCray
Cover of the book Objective-C Boot Camp by Barry J. Moltz, Becky McCray
Cover of the book The Software IP Detective's Handbook by Barry J. Moltz, Becky McCray
Cover of the book Employee to Entrepreneur by Barry J. Moltz, Becky McCray
Cover of the book Adobe InDesign CS6 on Demand by Barry J. Moltz, Becky McCray
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy