Smart Marketing With the Internet of Things

Nonfiction, Computers, General Computing, Business & Finance, Marketing & Sales
Cover of the book Smart Marketing With the Internet of Things by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522557654
Publisher: IGI Global Publication: July 20, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522557654
Publisher: IGI Global
Publication: July 20, 2018
Imprint: Business Science Reference
Language: English

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

More books from IGI Global

Cover of the book Handbook of Research on Mobile Learning in Contemporary Classrooms by
Cover of the book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by
Cover of the book Information Security in Diverse Computing Environments by
Cover of the book Handbook of Research on Emerging Business Models and Managerial Strategies in the Nonprofit Sector by
Cover of the book Educational Development and Infrastructure for Immigrants and Refugees by
Cover of the book Information Systems Reengineering for Modern Business Systems by
Cover of the book Impacts of Mobile Use and Experience on Contemporary Society by
Cover of the book Control and Treatment of Landfill Leachate for Sanitary Waste Disposal by
Cover of the book Cognitive Informatics and Wisdom Development by
Cover of the book Preparing Pre-Service Teachers for the Inclusive Classroom by
Cover of the book Cross-Cultural Collaboration and Leadership in Modern Organizations by
Cover of the book Furthering Higher Education Possibilities through Massive Open Online Courses by
Cover of the book Multimedia Storage and Retrieval Innovations for Digital Library Systems by
Cover of the book Biologically-Inspired Techniques for Knowledge Discovery and Data Mining by
Cover of the book Chaos and Complexity Theory in World Politics by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy