Social Commerce

Consumer Behaviour in Online Environments

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Social Commerce by , Springer International Publishing
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Author: ISBN: 9783030036171
Publisher: Springer International Publishing Publication: February 22, 2019
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783030036171
Publisher: Springer International Publishing
Publication: February 22, 2019
Imprint: Palgrave Macmillan
Language: English

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

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