Social Communication in Advertising

Consumption in the Mediated Marketplace

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Social Communication in Advertising by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith ISBN: 9781351602907
Publisher: Taylor and Francis Publication: June 14, 2018
Imprint: Routledge Language: English
Author: William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
ISBN: 9781351602907
Publisher: Taylor and Francis
Publication: June 14, 2018
Imprint: Routledge
Language: English

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

More books from Taylor and Francis

Cover of the book Law and Economics by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book The Funeral of a Giraffe: Seven Stories by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book The Feudal Kingdom of England by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book Reasoning as Memory by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book China and Japan in the Russian Imagination, 1685-1922 by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book Video in Social Science Research by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book First Amendment Under Fire by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book Boss Ladies, Watch Out! by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book Clean Surplus by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book Rising China in the Changing World Economy by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book Reflections on the Classical Canon in Economics by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book Spiritual Shakespeares by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book Pleistocene Mammals of Europe by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book New Technologies and Work by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Cover of the book Geo-economics and Geo-securities in the Indian Ocean Region by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy