Social Media and e-Diplomacy in China

Scrutinizing the Power of Weibo

Nonfiction, Social & Cultural Studies, Political Science, International, International Relations, Social Science
Cover of the book Social Media and e-Diplomacy in China by Ying Jiang, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ying Jiang ISBN: 9781137593580
Publisher: Palgrave Macmillan US Publication: August 9, 2017
Imprint: Palgrave Pivot Language: English
Author: Ying Jiang
ISBN: 9781137593580
Publisher: Palgrave Macmillan US
Publication: August 9, 2017
Imprint: Palgrave Pivot
Language: English

As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.

More books from Palgrave Macmillan US

Cover of the book Consolation in Medieval Narrative by Ying Jiang
Cover of the book The Formation of the BRICS and its Implication for the United States by Ying Jiang
Cover of the book Theatre, Performance, and Memory Politics in Argentina by Ying Jiang
Cover of the book The Multisite Nation by Ying Jiang
Cover of the book Analyzing the Drone Debates: Targeted Killing, Remote Warfare, and Military Technology by Ying Jiang
Cover of the book Collective Bargaining and the Battle of Ohio by Ying Jiang
Cover of the book Crossing Sex and Gender in Latin America by Ying Jiang
Cover of the book Spatiality and Symbolic Expression by Ying Jiang
Cover of the book Stasis in the Medieval West? by Ying Jiang
Cover of the book Constructing a Religiously Ideal ',Believer', and ',Woman', in Islam by Ying Jiang
Cover of the book Korean Entrepreneurship by Ying Jiang
Cover of the book Women in Old Norse Literature by Ying Jiang
Cover of the book Islam and the Path to Human and Economic Development by Ying Jiang
Cover of the book China on the Ground in Latin America by Ying Jiang
Cover of the book Motivational Regulation in Foreign Language Learning by Ying Jiang
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy